CitraLand Gresik
Township residences · CitraLand Gresik Kota, by Ciputra · East Java
The brief
Hillside living is a feeling. Feelings don't fit in brochures.
CitraLand Gresik Kota sells "Lakefront Hillside Living": a Ciputra township in the heart of Gresik where the houses sit above a lake, with the city's conveniences around the corner. The promise is spatial. The hillside, the water, the way a cluster gathers around its mosque. A buyer scrolling listings on a phone gets none of that from a floor plan and six photos.
The experience
Enter at the lake. Leave from the living room.
We built the residence as an interactive journey that runs in the browser. It opens on the lakefront panorama, lifts to the township aerial so the buyer understands where they are, then walks to the house itself. At the facade, the buyer switches design options and watches the house change. Inside, the family room waits with the lights on. Every step is the buyer's own choice, which is exactly what makes it convincing.
See it move
A minute inside the experience.
Press play for the captured walkthrough: the lakefront arrival, the township aerial, the facade options, the interiors.
What it changed
The hillside stopped waiting for a site visit.
Gresik's buyers often compare from Surabaya and beyond. With the experience in a link, the township makes its case before anyone drives anywhere: the setting first, then the house, then the facade the buyer already chose. By the time they visit, the conversation is not "what is this project." It is "when can we sign."